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Retail salespersons and visual merchandisers

Occupation · NOC 2021 64100 · Canada

NOC 2021 code
64100
TEER
4
Positions on positive LMIAs, all lists
1,854
Median wage, Canada
C$17.31 per hour
Job Bank postings, Jan–Sep 2026
33,198
NOC64100TEER 4
Year by year
Data as at 2026
OC<CANRETAIL<SALESPERSONS<AND<VISUAL<MERCHAN
641005<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<0

About this occupation

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

Example job titles

  • audio equipment salesperson
  • automobile salesperson
  • car rental agent
  • clothing salesperson
  • computer salesperson - retail
  • counter clerk - retail
  • department store clerk
  • display designer
  • furniture salesperson
  • hardware store clerk
  • jewellery salesperson
  • retail sales associate
  • retail sales clerk
  • retail salesperson
  • sales consultant - retirement homes
  • window display designer

Main duties

  • This group performs some or all of the following duties:
  • Retail salespersons
  • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
  • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
  • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
  • Prepare merchandise for purchase, rental or lease
  • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
  • Assist in display of merchandise
  • Maintain sales records for inventory control
  • Operate computerized inventory record keeping and re-ordering systems

Employment requirements

  • Completion of secondary school may be required.
  • A university degree or college diploma may be required by some employers.
  • Specific subject matter courses or training may be required.
  • Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
  • Previous visual merchandising experience may be required.

Temporary foreign worker positions (LMIA)

Positions on positive LMIAs in ESDC employer lists, by year of the list.

Approved positions by year

37073920162017201820192020202120222023202420252026
370739201620182020202220242026
Data table
201639
201725
20185
201940
202016
202131
2022289
2023501
2024739
2025161
20268
By province or territory
  1. Alberta677
  2. Quebec427
  3. British Columbia319
  4. Ontario218
  5. Manitoba62
  6. Saskatchewan59
  7. Nova Scotia52
  8. New Brunswick23
  9. Newfoundland and Labrador8
  10. Prince Edward Island4
  11. Northwest Territories3
  12. Yukon2
Employers with the most positions
  1. DEVON TRANSPORT LTD.29
  2. Bannerman Enterprises Inc.25
  3. Mark and Pamela Barsanti Sales Ltd24
  4. Grant Wood Holdings Ltd.22
  5. Daniel S Webster Holdings Limited21
  6. Doncath Holdings Ltd19
  7. JHW Holdings Ltd16
  8. S & J Laurion Ltd15
  9. Bannerman Enterprises Inc. o/a Canadian Tire13
  10. J. & S. Young Merchants Ltd.13
  11. B.C. Goodwin Merchandising Limited12
  12. Alex Joannides Holdings Inc.12
  13. 1716329 Alberta Ltd12
  14. MCLEAN'S SERVICE CENTER LIMITED10
  15. Jack Juusola Sales Ltd10
By stream
  1. Low-wage stream (TFWP)1,720
  2. High-wage stream (TFWP)95

Work permits

Work permit holders by year the permit took effect, mapped from NOC 2016 where the code has a single NOC 2021 successor (IRCC).

YearTFWP permitsIMP permits
20263560
202517530
202446015
20233055
20223040
202110155
20200105
20190110
2018050
2017025
20161040
201540120

All work permits by year

238475201520162017201820192020202120222023202420252026
2384752015201720192021202320252026
Data table
2015160
201650
201725
201850
2019110
2020105
2021165
202270
2023310
2024475
2025205
202695

Permanent residence

Admissions of permanent residents by intended occupation and Express Entry invitations by occupation (IRCC).

New permanent residents by year

7701,540201520162017201820192020202120222023202420252026
7701,5402015201720192021202320252026
Data table
2015290
2016105
2017145
2018250
2019305
202080
2021630
20221,010
20231,540
2024395
2025190
2026160

Wages

Median wage by province and territory (2025 release). Hourly unless marked per year.

AreaLowMedianHigh
CanadaC$15.00C$17.31C$28.85
AlbertaC$15.00C$17.05C$28.85
British ColumbiaC$17.85C$18.72C$30.00
ManitobaC$16.00C$16.00C$26.00
New BrunswickC$15.65C$16.30C$27.69
Newfoundland and LabradorC$16.00C$16.00C$25.00
Nova ScotiaC$16.50C$16.50C$23.08
OntarioC$17.60C$17.60C$28.85
QuebecC$16.10C$17.00C$27.78
SaskatchewanC$15.35C$16.00C$31.25
Job Bank postings, Jan–Sep 2026
33,198
Vacancies advertised
40,527
Median advertised minimum hourly wage
C$17.60