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Professional occupations in advertising, marketing and public relations

Occupation · NOC 2021 11202 · Canada

NOC 2021 code
11202
TEER
1
Positions on positive LMIAs, all lists
2,791
Median wage, Canada
C$35.58 per hour
Job Bank postings, Jan–Sep 2026
6,166
NOC11202TEER 1
Year by year
Data as at 2026
OC<CANPROFESSIONAL<OCCUPATIONS<IN<ADVERTISIN
112028<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<6

About this occupation

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Example job titles

  • advertising consultant
  • communications officer (except emergency services)
  • communications specialist
  • digital marketing consultant
  • event marketing specialist
  • fundraising consultant
  • information officer
  • literary agent
  • marketing consultant
  • marketing coordinator
  • media coordinator
  • media relations officer
  • museum educator
  • performers agent
  • press secretary
  • public affairs officer

Main duties

  • This group performs some or all of the following duties:
  • Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
  • Advise clients on marketing, advertising or sales promotion opportunities and strategies
  • Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
  • Manage post campaign analysis to measure and report on marketing and advertising metrics
  • Develop and maintain social media accounts, including managing customer reviews and testimonials
  • Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
  • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
  • Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes

Employment requirements

  • A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
  • Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
Source: Statistics Canada, National Occupational Classification 2021 Version 1.0. Statistics Canada Open LicenceData as at NOC 2021 v1.0

Temporary foreign worker positions (LMIA)

Positions on positive LMIAs in ESDC employer lists, by year of the list.

Approved positions by year

32665220162017201820192020202120222023202420252026
326652201620182020202220242026
Data table
201645
201763
201836
2019104
2020146
2021140
2022370
2023594
2024652
2025574
202667
By province or territory
  1. Ontario898
  2. British Columbia763
  3. Quebec702
  4. Alberta338
  5. Manitoba34
  6. Nova Scotia24
  7. Saskatchewan16
  8. New Brunswick12
  9. Prince Edward Island3
  10. Nunavut1
Employers with the most positions
  1. Behaviour Interactive Inc.11
  2. Ubisoft Divertissements Inc.6
  3. Agence Dialekta Inc.6
  4. UVANU International Consulting Ltd.5
  5. Stitches Creation Inc.5
  6. Globalia inc.5
  7. Highlight Motor Freight Inc.5
  8. Université de Montréal5
  9. BRP5
  10. WINDOW MART INC5
  11. FORYOU REAL ESTATE INC.4
  12. Corporation Interactive Eidos4
  13. The Mackenzie Immigration Inc4
  14. TNC Nutrition Ltd4
  15. Cossette Communication Inc4
By stream
  1. High-wage stream (TFWP)2,523
  2. Low-wage stream (TFWP)161
  3. LMIA for permanent residence only53
  4. Global Talent Stream (TFWP)9
Source: ESDC, Temporary Foreign Worker Program: employers who received positive and negative LMIAs (June 2014 – 2026 Q1). Open Government Licence – CanadaData as at 2026 Q1

Wages

Median wage by province and territory (2025 release). Hourly unless marked per year.

AreaLowMedianHigh
CanadaC$20.50C$35.58C$57.44
AlbertaC$20.00C$36.00C$57.69
British ColumbiaC$21.00C$33.65C$53.44
ManitobaC$17.31C$28.85C$51.79
New BrunswickC$21.31C$34.38C$46.67
Newfoundland and LabradorC$16.00C$37.18C$52.88
Nova ScotiaC$18.50C$31.25C$47.69
OntarioC$20.00C$37.02C$58.97
QuebecC$22.00C$34.13C$52.00
SaskatchewanC$20.00C$34.75C$50.00
Job Bank postings, Jan–Sep 2026
6,166
Vacancies advertised
6,924
Median advertised minimum hourly wage
C$31.25
Source: ESDC, Wages by occupation and economic region (2025 release). Open Government Licence – Canada; ESDC, Job Bank job postings, January–September 2026. Open Government Licence – CanadaData as at 24 Oct 2026

Official data, not advice. Visa Atlas publishes figures from government registers and statistics. It does not assess eligibility or give immigration advice; for advice, consult a regulated adviser. Read more